Outdoorsy Rebrand
Art Direction
Email Design
Digital Design
Illustration
Swag Design
Outdoorsy.com is an online RV rental marketplace serving the US and Canada, striving to make memorable outdoor experiences accessible to everyone.
Through the rebrand process we did a lot of research on who our renter audience was. It wasn’t a huge surprise to find out our main audience were millennials that enjoyed being outdoors and craved unique experiences. Oh, and they are mostly pet lovers.
My focus was on campaign typography, establishing an illustration style, and refreshing our marketing emails. My main goal was to create fun, bold, and gritty assets that looked like our audience - outdoorsy and vibrant.
