Stories From The Field: Kayla’s Story
Art Direction: Maria Lumbi
Photography: Laura Morsman
Social Media Launch Campaign: Maria Lumbi and Jaisalyn Santiago
During my time at Workrise, the projects that always resonated the most were the ones that allowed one-on-one interaction with our workers. Programs such as Stories From The Field, often gave me that opportunity. The team’s goal with this program was to reinforce the brand positioning as “worker-first” and to raise awareness of our company in the skilled labor community.
In this particular story, we wanted to provide a look into Kayla’s life as a female Wind Technician (only female on her team) on the road. We traveled to Norfolk, Nebraska to catch up with Kayla and followed her through her morning routine and workday in 20 degree weather.
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