Stories From The Field: Kayla’s Story

  • Art Direction: Maria Lumbi

  • Photography: Laura Morsman

  • Social Media Launch Campaign: Maria Lumbi and Jaisalyn Santiago

During my time at Workrise, the projects that always resonated the most were the ones that allowed one-on-one interaction with our workers. Programs such as Stories From The Field, often gave me that opportunity. The team’s goal with this program was to reinforce the brand positioning as “worker-first” and to raise awareness of our company in the skilled labor community.

In this particular story, we wanted to provide a look into Kayla’s life as a female Wind Technician (only female on her team) on the road. We traveled to Norfolk, Nebraska to catch up with Kayla and followed her through her morning routine and workday in 20 degree weather.

+37%

reach on Instagram

+50%

total engagement on Instagram

+132%

social engagements across all platforms

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Outdoorsy Rebrand