Water Drop Activations
Art Direction
Print Design
Water Drop activations were an initiative put together by the Brand Design and Brand Marketing teams. Our goals were to increase brand awareness, generate new worker leads, and reinforce our commitment to our workers in the job site.
We partnered with local radio personalities to visit approved job sites and hand out bottled waters and sweat rags. We also provided the radio stations with a branded cooler to bring along.
Each item contained a QR code that helped us keep track of new leads from this specific campaign. They each also had the hashtag #workrisesupply which became a constant element in future activation materials, along with the repetitive, utilitarian design.
This initiative was a true labor of passion. The budget was very scarce but we were determined to provide a unique brand experience that would make an impact with workers.
