Low Voltage Training Campaign

Low Voltage Training was a new 2-day course being offered at the Austin, TX Workrise Branch. Low Voltage is a great certification to receive if you have zero experience or training in electrical work. The course offered to teach students from the ground up and allowed them to get their foot in the door of a very lucrative trade.

I was tasked with art directing a 30 second and 15 second promotional video for the training course. Since we were already bringing in a film crew, it seemed like a great time to also capture still photos. These assets would later be used in paid social ads, organic social, and various marketing collateral.

My main goal was to capture the idea that absolutely no training was needed to receive this certification. Whether you were a seasoned electrician looking for a new certification or a young kid right out of high school working a retail job - Workrise was going to teach you everything you needed to be able to get a job in Low Voltage in two days.